Transcript

Chuck:
Hi. Chuck Gillespie and plumbing, heating and cooling contractors. I'm here with Andrew Curtis again. Andrew, you know, we, earlier we, I had a conversation with Olivia Canter from your company, and we talked about a checklist that you might want to go through, kind of that I'll say it this way. That 100 level checklist kind of walk us through. What do you think are those checklist items that you absolutely need to be thinking about and doing.

Andrew:
When you're talking about a regional business? The end goal is, is that you are able to be found, in your local or regional market

Chuck:
And let me let. Me jump in here real quick, give a identification of what regional is. You think it's a ten mile, 20 mile?

Andrew:
If, let's get real nerdy, we'll get into the checklist in a minute, but but I think you're really taking your street address wherever Google thinks you exist, and then draw about a ten mile ring in every direction. And that's what I would consider a regional area. Okay. When you start thinking about from a Google business profile perspective, okay.

Chuck:
Just want to give everybody an idea of what that was. Let's jump into the checklist.

Andrew:
So, in no particular order, your Google business, profile needs to be completed. And whenever you use that content, it always needs to be completed in the same way. So if you, have your street address abbreviated one way on your Google business profile, it should be consistent on your website and throughout. I think for the regional business, Facebook is an absolute.

Instagram is an absolute. LinkedIn is an absolute, profile and X are absolute. So I would say those along with Google, I would say you need to have at least, 25 star reviews, in hand. You need to have some sort of, mechanism to solicit for positive reviews, not just all reviews, because that can get you in trouble.

But that's that's a different discussion someday. You need to have, an SEO rich website that does a clear job of, being a sales funnel for you. You need to have a plan in place to be able to do some level of social media content, either on a weekly or a monthly basis, not necessarily daily. That's just overkill. You need to have some sort of video element so that you are touching out on the search engines. For YouTube, that's the second largest search engine in the world, and we don't think of it as a search engine. So you want something that's simple? And then I would say you have to have some sort of ad plan.

So, when you think about, search engine marketing, either, Google, Google Display ads or Google Text ads, you can get out into much more aggressive areas, you know, again, TV and radio and streaming video. I would almost say that's not quite on the checklist. But you do need to have something that is a lead generator.

And we can even talk about the Angie's lists and the, the Google guaranteed, aspects of things if you want to get into 200 level. But I would probably say that's your, base, except I did forget one very important part, which is basically your brand. You have to know who your audience is and how you're going to go talk to them and what you are in the market.

Chuck:
Yep. And part of that brand is PHCC, and how we might be and again, goes back to that conversation we had earlier about integrating them both together so that we can raise the tide for everybody. And then your brand is raised above that with everything else that you're doing beyond what everybody else is doing.

Andrew:
Anything you can do to gain the that competitive advantage and, and be able to cut through the noise with an audience and become credible. You can't execute a sale until you're credible. There's just an element to that. That, is an immutable, force of nature.

Chuck:
Without a doubt. Andrew. Thank you.

Andrew:
Thanks, Chuck.

PS: If any PHCC members need any assistance with brand, web or (digital) marketing, I’d be happy to introduce you to Andrew / FUEL VM.