Transcript:

Chuck:
Chuck Gillespie, Indiana Plumbing, Heating and cooling contractors. I'm here again with Andrew Curtis. Andrew. Well, last time we talked about it, we talked a little bit about that integration of using the, you know, you're you're you're you're shifting of competition as well as the, need for recruiting and retention. But let's talk a little bit about being a PHCC member versus a non PHCC member.

And how can we collectively integrate marketing so that PHCC we can rise everybody above the tide. And then our  members can simply rise themselves above that.

Andrew:
The, the the thing that's so interesting. And I have this chart I've drawn for clients for, for just years and years and years, and it's about credibility and that you can't execute a sale until you're credible. Your members are being asked by clients to walk into their home. And, for argument's sake, let's say that they had trucks that actually had like, black Sharpie pen, phone numbers in their names written on the sides of their trucks.

You know, how credible would you be rolling down the highway? Now, that sounds absurd, but I've actually seen it. Yeah. Not going to lie?

Chuck:
No. And, you'll hear. You'll hear our members say that a lot. You know, that's why, you know, you see our members trucks, most of them look beautiful.

Andrew:
And a lot of that just speaks to credibility. I mean, you have to be able to have, clients who actually trust in you. And one of the things and that's really where, you being an industry standard in your membership, having an industry standard and saying, look, we are we are guaranteeing that we have a certain level of, success, a certain level of trust, a certain level of expertise by being associated with, IPHCC so that's a, an automatic given.

So you automatically, by being a member. Hey, you are telling the consumers you have a level of, competence that isn't necessarily going to be, with the, the Sharpie marker, trucks. Now, what happens above that? That's where you get into the traditional, competitive battles in marketing. And I think that's where, you know, we've kind of talked about, some of the concepts before of differentiation or not.

And that battle for customers is just important as the battle for talent and how marketing has become, one, one spear to fight both battles. It it's even for the small business. It's become, so, so, so important to make sure that you understand, how complicated it is.

Chuck:
Andrew, thank you very much.

Andrew:
Thanks, Chuck.

PS: If any PHCC members need any assistance with brand, web or (digital) marketing, I’d be happy to introduce you to Andrew / FUEL VM.