| Business Insight |
| Recruiting top talent takes a combination of creativity and diligence. Technology makes it easier than ever to publish your job postings to a broad audience—but to really connect with quality candidates and drive excitement about the role and your company, you have to find ways to stand out from other employers. Learning effective recruitment strategies can help you immediately captivate job seekers, create a memorable first impression and hire candidates who meet your needs. What is a recruitment strategy? A recruiting strategy is a plan of action to help you successfully identify, attract and hire candidates for your open roles. These are starting points that can help you recruit employees. They range from basic methods like posting on job boards to more advanced strategies like creating an employee referral program. You can implement recruiting strategies at every step in the hiring process. Why you need hiring strategies Filling positions can be challenging, especially for highly skilled roles that require licensure. By expanding your hiring strategies, you can reach more prospective job seekers who could be a good match for your role. Using multiple strategies when you recruit employees can offer these benefits: Increased number of applicants who meet your requirements Shortened hiring times Increased company awareness Reduce hiring costs Better matches for the position, which can improve employee performance and retention Try the following 6 strategies to help when you’re recruiting employees. 1. Treat candidates like customers: A candidate’s first impression of your company is critical. It’s important to make them feel like you’re just as excited about getting to know them as they are about being considered for the role. A good recruiting technique is to treat interviewees the same way you treat your customers. 2. Use social media: Social media can be a fantastic recruiting tool. Social recruiting allows you to share job postings with your entire network and encourages two-way conversations. Even if the people you reach aren’t interested in the role you’re hiring for, they may know someone who’s a good fit. Plus, by sharing photos and videos from company events, your workplace and day-to-day office life that align with your employer brand, you can give potential applicants a glimpse into your company culture. 3. Implement an employee referral program: Good employees often make a habit of surrounding themselves with other highly capable professionals. Consider providing incentives for referrals such as bonuses and contests so you can create excitement around the program. 4. Create compelling job descriptions: Writing an attention-grabbing and thorough job description is one of the most important aspects of the hiring process. Include the essentials. Include the core responsibilities, hard and soft skills, day-to-day responsibilities and an explanation of how the position fits into the organization. Highlight your culture 71% of job seekers say it’s extremely or very important to see details about a company’s culture, so take the opportunity to highlight your values and your people. 5. Check resumes posted online: On certain job boards, employers can quickly find candidates by entering a job title or skill and a city, state or zip. You can narrow down results by criteria like years of experience, education level and more. Indiana PHCC is looking to revamp its career page to help with this process. 6. Include peers in the interview process: Sometimes the ideal person to interview a candidate is someone already working in the same or a similar role. This employee already knows what it takes to excel in the position and can verify whether candidates have the skills and experience needed to do the job well. Current employees can also give an accurate description of day-to-day experiences and help candidates better understand what they can expect if hired. When you need to recruit employees and find great people, you have to be persistent and willing to think outside the box. Using these recruitment strategies can help you discover passionate professionals with the necessary skills who are ready to join your team. |
